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Whitepapers
Dive deeper with our white papers, where we investigate and explain the advertising industry, marketing measurement, attribution, analytics and other industry insights.
Updated Aug 26, 2025
Is Marketing an Art or a Science?
My entire career has been in the digital marketing space, since the...
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Updated Oct 23, 2025
How to Promote Influencer Posts
Influencer marketing is all the hype these days, and any...
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by Maor Sadra Updated Oct 23, 2025
The Power of Influencers
The growth of social platforms facilitated an explosion of...
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by Maor Sadra Updated May 21, 2025
Google Announced the Android Privacy Sandbox. Here’s everything you need to know
Google announced their plans to bring the privacy sandbox to...
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by Maor Sadra Updated Aug 26, 2025
Demystifying The Android Privacy Sandbox
The past two decades gave many of us as marketers unlimited access to 1st and 3rd...
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Updated Aug 26, 2025
Inside INCRMNTAL: Meet Sivan Beck Product & Data Lead
Happy new year and welcome back to our Inside INCRMNTAL series.
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