Solutions
Teams
Built for your whole team.
Growth Marketers
Marketing Analysts
Data AnalystsIndustries
Trusted by all verticals.
Gaming
Fintech
Travel & mobility
Lifestyle
eCommerce & Retail
AgenciesMediums
Measure any type of ad spend
iOS
Android
Web
TV
Influencer Marketing
Out of Home
In game
PodcastPlatform
Overview
IntegrationsUse Cases
Many Possibilities. One Platform.
Marketing Changes
Cross - Platform
EverythingAI and Automation
The Always-on Incrementality Platform
Analyst
Actionable Insights
Geolift
Media Mix Modeling
About Us
ContactSolutions
Platform
Company
Whitepapers
Dive deeper with our white papers, where we investigate and explain the advertising industry, marketing measurement, attribution, analytics and other industry insights.
by Maor Sadra Updated May 21, 2025
Attribution Without Device Identifiers
The promise Digital Marketing had to our world was that everything would be trackable
Read More
Updated Aug 24, 2025
The Best Media Mix for 2021
Coming up with a media strategy requires research and an understanding of the ecosystem.
Read More
Updated May 21, 2025
Performance Marketing Biggest Caveat
Digital Marketing came with a very big promise...
Read More
by Maor Sadra Updated May 21, 2025
The History and Future of Mobile Ad Fraud
The mobile advertising industry is one of the fastest growing industries in history. It is also the first truly global industry...
Read More
by Maor Sadra Updated May 21, 2025
What You Should Know About SKAdnetwork
During Apple’s WWDC conference in June 2020, Apple won consumer hearts and confidence...
Read More
by Maor Sadra Updated May 21, 2025
Five Easy Ways to Catch Ad Fraud
Mobile advertising is infested with fraudulent players, ranging from small...
Read More