Whitepapers

Dive deeper with our white papers, where we investigate and explain the advertising industry, marketing measurement, attribution, analytics and other industry insights.

Updated Apr 26, 2023

The Ultimate Weapon with Kayzen.io

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Updated Apr 26, 2023

Predictions and Premonitions with Algolift

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Updated Mar 18, 2023

A completely unscripted interview between founders

After not seeing one another for 18 months, we recorded this interview, sharing the story of how we met, and how (and why) we came up with the idea of INCRMNTAL.

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