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Whitepapers
Dive deeper with our white papers, where we investigate and explain the advertising industry, marketing measurement, attribution, analytics and other industry insights.
by Maor Sadra Updated May 21, 2025
Best Practices for Performance Marketing
The best performance marketers are somewhat of a mix of art and science...
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Updated Apr 25, 2023
Why Did My Campaigns Stop Working ?
After weeks of optimizations, tests, creative variations, price adjustments, negotiations, and lots of coffee...
Read Moreby Maor Sadra Updated Mar 25, 2024
Why Did My Liftoff Campaigns Stop Working ?
After weeks of optimizations, tests, creative variations, price adjustments, negotiations, and lots of coffee...
Read MoreUpdated Apr 15, 2023
Why Did My Campaigns Stop Working on UnityAds?
After weeks of optimizations, tests, creative variations, price adjustments, negotiations, and lots of...
Read Moreby Maor Sadra Updated Mar 25, 2024
Why Did My IronSource Campaigns Stop Working ?
After weeks of optimizations, tests, creative variations, price adjustments, negotiations, and lots of...
Read Moreby Maor Sadra Updated Mar 25, 2024
Why Did My Google Campaign Stop Working ?
After weeks of optimizations, tests, creative variations, price adjustments, negotiations, and lots of coffee...
Read More