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Whitepapers
Dive deeper with our white papers, where we investigate and explain the advertising industry, marketing measurement, attribution, analytics and other industry insights.
Updated Oct 25, 2025
Exploring the Multiverse: Naftali Hazony
Naftali Hazony, CMO of Game Story joins us to dive into a parallel universe where one of the remaining MMPs launches an SDK Ad network (without getting acquired by one)...
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Updated Aug 21, 2025
Exploring the Multiverse: Alex Bauer
Alex Bauer, Head of Product at Branch joins us to dive into a parallel universe where there might no longer be an App Store...
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by Maor Sadra Updated Aug 24, 2025
Marketers' Epiphany: Attribution isn't an effective measurement method.
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Updated Oct 25, 2025
Exploring the Multiverse: Radostina Zhekova
Radostina Zhekova Sr. UA Manager at Jam City joins us to discover a multiverse where app store fees skyrocket to a staggering 50% or plummet to an unbelievable 5%.
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Updated Oct 25, 2025
Exploring the Multiverse: Paul Bowen
Paul Bowen CRO at StreamElements joins us to uncover a multiverse where streamers and influencers could claim attribution based on view through attribution...
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