Whitepapers

Dive deeper with our white papers, where we investigate and explain the advertising industry, marketing measurement, attribution, analytics and other industry insights.

incremnetality pizza
by Maor Sadra Updated May 21, 2025

Our measurement methodology explained with pizza

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Updated Oct 25, 2025

Exploring the Multiverse: Matej Novak

Matej Novak, Co-Founder and CEO of Assetario joins us to discuss the parallel universe in which ATT never happened...

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by Maor Sadra Updated Aug 26, 2025

Do You Still Need an Attribution Platform for iOS Apps ?

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Updated Oct 25, 2025

Exploring the Multiverse: Ido Raz from Bigabid

Ido Raz from Bigabid joins us to explore a parallel where Apple takes back their decision to implement ATT...

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Updated Oct 25, 2025

Exploring the Multiverse: Paul Kovalski from Self Financial

Paul Kovalski from Self Financial joins us to explore a dystopian realm where ads could be targeted based on new worth...

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Updated Oct 25, 2025

Exploring the Multiverse: Moshi Blum

Moshi Blum from Beach Bum joins us to explore a universe where the "X" button on gaming becomes standardized so that gamers can actually close ads...

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