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Whitepapers
Dive deeper with our white papers, where we investigate and explain the advertising industry, marketing measurement, attribution, analytics and other industry insights.
by Maor Sadra Updated Jan 13, 2026
Paid Partnerships on Instagram: How to Measure Incrementality, Not Just Engagement
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by tvScientific Updated Jan 13, 2026
CTV optimization grew up (Guest Post)
Where CTV Is Headed: Performance + Incrementality = Truthful Impact, Worthy of Your Budget
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Updated Jan 1, 2026
DOOH Goes Performance
Bidding on your local bus stop advertising location
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Updated Jan 13, 2026
Fake CTV, Real Fraud
CTV works but fraud thrives attribution rewards deception over impact
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Updated Jan 13, 2026
Bing, the Unsung Hero
Bing drives surprising incremental lift, despite tiny budget allocation.
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by Maor Sadra Updated Jan 13, 2026
2026 Predictions and Premonitions
The changes coming to an adtech industry near you
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