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Whitepapers
Dive deeper with our white papers, where we investigate and explain the advertising industry, marketing measurement, attribution, analytics and other industry insights.
by Maor Sadra Updated Aug 24, 2025
The Surgery Was a Success. The Patient Died.
Why Incrementality Experiments Are the Flatline of Modern Marketing
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by Maor Sadra Updated Aug 24, 2025
The Marketing Data Engineer
A key new member in every marketing team?
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Updated Nov 14, 2025
Are Your Social Media KPIs Telling the Truth?
How Incrementality Reveals the Real Impact
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Updated May 30, 2025
I Measured Incrementality. Now What?
What do you do with the newly found incremental figures?
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Updated Aug 24, 2025
What Is Incremental Lift
Incremental Lift: Calculation, Formula, and Analysis for Campaign Success
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