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Whitepapers
Dive deeper with our white papers, where we investigate and explain the advertising industry, marketing measurement, attribution, analytics and other industry insights.
Updated Oct 25, 2025
Exploring the Multiverse: Matej Lancaric
Matej Lancaric joins us again, this time we delve into the intriguing topic of AI's emergence in creative production, and it's possible implications on employment.
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Updated Oct 23, 2025
What are the Most Popular Advertising Channels?
Several weeks ago, we shared an analysis...
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by Maor Sadra Updated Aug 26, 2025
What is the Incrementality of Google?
While we by no means claim to represent...
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Updated Aug 26, 2025
The Data Science of Machine Learning Scoring App Featuring
The Apple App Store is one of the most popular...
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by Maor Sadra Updated May 21, 2025
Marketing Essentials: Marketing Metrics and KPIs You Should Be Reporting To Your CMO
Impressions, followers, conversions, leads… When it comes to marketing metrics...
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