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A collection of blog posts written by INCRMNTAL and guests about the wonderful world of advertising, marketing measurement, omnichannel marketing strategies, marketing analytics and other industry insights.
by Dr. Cedric Jacquiot Updated Aug 26, 2025
Adapting Your Targeting Strategy for a Privacy-First World by Adikteev
Adikteev Shows You How to Adapt Your Targeting Strategy for Success in a Privacy-First World
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Updated Oct 1, 2024
7 Reasons Why Measuring Marketing for Well-Known Brands is More Challenging Than for Non-Branded Products
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by Maor Sadra Updated Jun 30, 2025
What makes retail media so incremental & irresistible ?
Amazon's advertising business has become a massive revenue driver for the company, rising to challenge giants like Google and Facebook in the digital ad space.
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