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A collection of blog posts written by INCRMNTAL and guests about the wonderful world of advertising, marketing measurement, omnichannel marketing strategies, marketing analytics and other industry insights.
Updated Aug 21, 2025
Orchestrating Measurements: Kira Tovarovsky
In this episode, we chat with Kira an expert in marketing technology and UA. Kira discusses the impact of privacy laws on UA and how the role of the UA manager has evolved.
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by Johana Leeflang Updated Aug 24, 2025
Reducing Ad Spend and Improving Efficiencies: The Easiest Hardest Job
Reducing ad spend and unlock efficiencies
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