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Blog
A collection of blog posts written by INCRMNTAL and guests about the wonderful world of advertising, marketing measurement, omnichannel marketing strategies, marketing analytics and other industry insights.
Updated Oct 23, 2025
Understanding Ad Metrics: Guide for Digital Marketers
Learn key advertising metrics and how to leverage them to optimize your digital marketing campaigns. Turn data into actionable insights that drive better performance.
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Updated Sep 28, 2025
Top Rising Channels
See which channels tripled in growth and why incrementality beats vanity metrics.
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Updated Aug 24, 2025
Retail Media Networks Are the New Walled Gardens
Retail media networks promise transparency, but deliver measurement silos that mirror yesterday’s walled garden trap.
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Updated Jul 24, 2025
The 2025 Marketing Team
Marketing in 2025 isn’t bigger or louder - itt’s smarter, AI-native, and built on measurement fluency.
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Updated Jul 28, 2025
Top Smart Bidding Strategies to Maximize ROI in Google Ads
Discover the top smart bidding strategies in Google Ads, including value-based bidding techniques, to boost ROI and optimize your ad spend with automation.
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