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A collection of blog posts written by INCRMNTAL and guests about the wonderful world of advertising, marketing measurement, omnichannel marketing strategies, marketing analytics and other industry insights.
by Maor Sadra Updated May 21, 2025
Are Branded Search Campaigns Incremental or Not?
We probably get asked this question over a dozen times per week.
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Updated Aug 26, 2025
Is Marketing an Art or a Science?
My entire career has been in the digital marketing space, since the...
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Updated Oct 23, 2025
How to Promote Influencer Posts
Influencer marketing is all the hype these days, and any...
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by Maor Sadra Updated Oct 23, 2025
The Power of Influencers
The growth of social platforms facilitated an explosion of...
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by Maor Sadra Updated May 21, 2025
Google Announced the Android Privacy Sandbox. Here’s everything you need to know
Google announced their plans to bring the privacy sandbox to...
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by Maor Sadra Updated Aug 26, 2025
Demystifying The Android Privacy Sandbox
The past two decades gave many of us as marketers unlimited access to 1st and 3rd...
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