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A collection of blog posts written by INCRMNTAL and guests about the wonderful world of advertising, marketing measurement, omnichannel marketing strategies, marketing analytics and other industry insights.
Updated Aug 21, 2025
Orchestrating Measurements: Omer Gerzon
In this episode, we had a conversation with Omer Gerzon, PLAYSTUDIOS' Director of Marketing & Growth, covering topics such as marketing measurement, incrementality, Tetris, and more!
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by Maor Sadra Updated Oct 26, 2025
Mobile Gaming Ad Platforms Trends
The Top Ad Platforms for Mobile Gaming Movers & Shakers 2023
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Updated Aug 26, 2025
Retail Marketing Measurement
Retail Marketing Measurement in 2023 When the Data Betrays You
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Updated Aug 26, 2025
Black Friday
Why increasing ad spend around Black Friday could be a waste of money.
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