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Blog
A collection of blog posts written by INCRMNTAL and guests about the wonderful world of advertising, marketing measurement, omnichannel marketing strategies, marketing analytics and other industry insights.
Updated Aug 26, 2025
Black Friday
Why increasing ad spend around Black Friday could be a waste of money.
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Updated Aug 26, 2025
Bad Incentives lead to Bad Marketing
This article is a thought leadership piece written by INCRMNTAL’s CEO Maor Sadra.
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Updated Aug 21, 2025
Orchestrating Measurements: Julian Runge
Episode 3 - Julian Runge ,Faculty at NorthEastern University and Principle Scientist at Games Data Pro. Julian is an expert in marketing data topics, with both academic and practical experience.
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by Maor Sadra Updated Aug 26, 2025
MMM Calibration
Demystifying Calibration in Media Mix Modeling
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Updated Aug 21, 2025
Orchestrating Measurements: Eric Seufert Analyst & Investor Mobile Dev Memo & Heracles Capital
Episode 2 - Eric one of most well known analysts in the world of mobile marketing, talk with us about changes in our landscape and measurements.
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Updated Aug 21, 2025
Measurement Orchestration: Anton Bugaev (Bolt)
An audio version of the widely respected white paper we've published on the topic of Orchestrating Marketing Measurement
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