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A collection of blog posts written by INCRMNTAL and guests about the wonderful world of advertising, marketing measurement, omnichannel marketing strategies, marketing analytics and other industry insights.
Updated Aug 25, 2025
The Ultimate Marketing Budget Planning Handbook
This handbook was written for anyone who’s part of a marketing department who needed or needs to construct a marketing budget plan or provide a budget recommendation.
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by Maor Sadra Updated Aug 25, 2025
Loyal incentivized traffic
The new paradoxical inventory type
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Updated Aug 21, 2025
Orchestrating Measurements: Vibe.co
Join us in this episode as we spoke with Vibe’s CEO, Arthur, and Executive VP, Dimitri, in one of the most vibrant conversations we had about both CTV, measurement, and everything that’s in between.
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Updated Aug 21, 2025
Orchestrating Measurements: Katherine Sadouskaya
Join us in this episode as we talk with Katherine Sadouskaya User Acquisition & ASO / Women in Games Ambassodor. Katherine is a marketing professional with over 5 years of experience in mobile gaming.
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