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Blog
A collection of blog posts written by INCRMNTAL and guests about the wonderful world of advertising, marketing measurement, omnichannel marketing strategies, marketing analytics and other industry insights.
Updated May 21, 2025
The CFO:CMO Conundrum
How can marketers prove the value of ad spend to finance teams?
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Updated Aug 21, 2025
Inside INCRMNTAL with Lihi Lubelski
This week on "Inside INCRMNTAL", Lihi, our one woman HR powerhouse shares her wealth of knowledge from recruitment, interviewing to the importance of boundaries for work-life balance.
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by Maor Sadra Updated Aug 26, 2025
Diversification Is Key to Gaming Industry Marketing
How many channels should you be marketing with?
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by Maor Sadra Updated May 21, 2025
Measurement Orchestration: How Marketers can make Attribution, Incrementality and MMM play nicely together (with help from the industry experts)
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Updated Aug 21, 2025
MDM: Surfing in a squall
The deprecation of the IDFA, deterministic app install attribution, what the future of mobile looks like without the IDFA.
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