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Blog
A collection of blog posts written by INCRMNTAL and guests about the wonderful world of advertising, marketing measurement, omnichannel marketing strategies, marketing analytics and other industry insights.
Updated Aug 21, 2025
We're All Mad Here: The Ginger Guy
Happy to feature Dr. Tim Wiegels, VP Data at FreeNow asking what is it like managing a team of 80+ data scientists? Was the loss of the IDFA a blessing or curse? and more
Play
Updated Aug 21, 2025
We're All Mad Here: The Skeptical Marketer
We're happy to feature Radostina Zhekova, UA Manager telling how she got to where she's at, her thoughts about gaming in the pandemic, media mix modeling and her experience with data.
Play
Updated May 21, 2025
Demystifying Problematic Measurement: Deterministic, Fingerprinting, and Probabilistic
“Perception is Reality” is a quote by Harvey LeRoy (Lee) Atwater, an American political consultant and strategist for the republican party.
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Updated Aug 26, 2025
INCRMNTAL secures $4.1 million seed funding as it enters next phase of hyper-growth
25th July 2022: INCRMNTAL, a leading incrementality measurement platform, which allows...
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by Maor Sadra Updated Jun 30, 2025
Should You Advertise During The Holidays?
Seasonality is an elusive and vague term we often use in marketing.
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by Maor Sadra Updated Aug 26, 2025
Snapchat Advertising - Everything you need to know
Snapchat, often the forgotten platform in the digital marketing world...
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