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Blog
A collection of blog posts written by INCRMNTAL and guests about the wonderful world of advertising, marketing measurement, omnichannel marketing strategies, marketing analytics and other industry insights.
Updated Aug 21, 2025
We're All Mad Here: The Marketing Pupeteer
Elina Uotinen is a UA analyst at Traplight. She shares with us the parallels between the academic and the professional side of mobile marketing
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Updated Oct 25, 2025
We're All Mad Here: The Newborn Father Gamer
Matej Lančarič, owner of Lancaric.me agency is one of the most active UA consultants in Europe, having worked with a ton of mobile gaming companies
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Updated Aug 21, 2025
We're All Mad Here: The AdTech Doctor
Ionut Ciobotaru is Co-CEO of VERVE Group, the Media Arm of MGI (ETR: M8G), previously CEO and Founder at PubNative, the first ever mobile native ads SSP
Play
Updated Oct 25, 2025
We're All Mad Here: The Out of the Box Marketer
Tobi (Tobias) Börner is the Chief Growth Officer and Co-Founder at Fastic, one of the fastest growing and most successful health & fitness apps in the world.
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Updated Oct 25, 2025
We're All Mad Here: The Professional Football Player
In this wildly casual interview, Adam shares his experience, how to develop your network, attribution vs. measurement, and how to run a company while fathering 3 young (beautiful!) kids
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Updated Oct 25, 2025
We're All Mad Here: The Ginger Guy
Happy to feature Dr. Tim Wiegels, VP Data at FreeNow asking what is it like managing a team of 80+ data scientists? Was the loss of the IDFA a blessing or curse? and more
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