Blog

A collection of blog posts written by INCRMNTAL and guests about the wonderful world of advertising, marketing measurement, omnichannel marketing strategies, marketing analytics and other industry insights. 

Updated Aug 8, 2025

Measuring the Incrementality of Facebook

Understanding your options

Read More
Articles
incrmntal new paradigm
by Maor Sadra Updated Feb 2, 2025

Optimization Based on Incremental Value

A New Paradigm for Advertisers and Ad Platforms

Read More
Updated Jan 20, 2025

Comparing GeoLift Testing, MMM and INCRMNTAL

What are the differences between GeoLift, MMM, and INCRMNTAL?

Read More
Articles
LLM Ads
by Maor Sadra Updated Sep 2, 2025

LLM Advertising

The inevitability of LLM Ads: Perplexity Ads, ChatGPT Ads, Claude Ads

Read More
Updated Aug 26, 2025

INCRMNTAL vs. Appsflyer

Do plan experiments deserve the gold status?

Read More
Articles
Podcast Advertising
by Maor Sadra Updated Aug 26, 2025

Podcast Advertising

Everything you wanted to know

Read More