Blog

A collection of blog posts written by INCRMNTAL and guests about the wonderful world of advertising, marketing measurement, omnichannel marketing strategies, marketing analytics and other industry insights. 

by Maor Sadra Updated Aug 25, 2025

The Greatest Trade-off

Privacy vs. Adtech

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Updated May 20, 2024

Fingersoft

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by George Eames Updated Aug 24, 2025

Targeting Strategy in the Privacy Puzzle

Fluent

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by Maor Sadra Updated Aug 26, 2025

Algorithmic attribution Part Deux

Part Deux

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by Maor Sadra Updated Aug 25, 2025

Algorithmic Attribution

Who knew Postback were bad!

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Updated Aug 25, 2025

INCRMNTAL Explorer

The first real privacy centric measurement platform using causal AI

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