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A collection of blog posts written by INCRMNTAL and guests about the wonderful world of advertising, marketing measurement, omnichannel marketing strategies, marketing analytics and other industry insights.
by Johana Leeflang Updated Aug 26, 2025
Brand Marketing Measurement:
Is Marketing Moving the Needle?
Read More
by Maor Sadra Updated Aug 26, 2025
Why attribution and marketing mix modelling
aren't delivering results for games marketers
Read More
by Johana Leeflang Updated Aug 26, 2025
Understanding Incremental ROAS vs ROAS for Marketers
Read More
