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Blog
A collection of blog posts written by INCRMNTAL and guests about the wonderful world of advertising, marketing measurement, omnichannel marketing strategies, marketing analytics and other industry insights.
Updated Aug 26, 2025
Inside INCRMNTAL: Meet Guy Ben Shoshan Full Stack Engineer
We would like to introduce some of the great people that...
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Updated Aug 26, 2025
A Retrospective Of 2021 And Predictions For 2022 From The Top Experts In Advertising
As 2021 is slowly coming to an end and we are preparing ourselves...
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Updated Oct 25, 2025
2022: The Year of the Marketing Data Scientist
As we roll into 2022, we take stock of the things we achieved in 2021 and...
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by Maor Sadra Updated Aug 26, 2025
Why True Attribution Focuses On Incrementality: The Importance Of Measuring Every Step Of The Way
Marketers know all too well the challenges of cutting...
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by Maor Sadra Updated Oct 26, 2025
Conversion Lift Testing - Brand LIft Testing - What's the Difference ?
The marketing industry excels at creating buzz words.
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Updated Aug 26, 2025
Why Did I Start INCRMNTAL?
With 20 years of technology experience in a variety...
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