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A collection of blog posts written by INCRMNTAL and guests about the wonderful world of advertising, marketing measurement, omnichannel marketing strategies, marketing analytics and other industry insights.
by Maor Sadra Updated May 21, 2025
What is Media Mix Modeling ? MMM Platform
Media Mix Modeling or Marketing Mix Modeling or in short...
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by Maor Sadra Updated Aug 25, 2025
Incrementality Testing: The Key to Measuring Advertising Effectiveness
This is the most comprehensive article you can find about incrementality.
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