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A collection of blog posts written by INCRMNTAL and guests about the wonderful world of advertising, marketing measurement, omnichannel marketing strategies, marketing analytics and other industry insights.
by Maor Sadra Updated May 21, 2025
Last Click Attribution & Cannibalization
Uber - 80% of Advertising Spend Cannibalized Organic Traffic
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by Maor Sadra Updated Aug 25, 2025
What Are The Different Attribution Models ?
Many developers believe that there is only one measurement method available: Last Touch Attribution.
Read Moreby Maor Sadra Updated May 21, 2025
Introduction to Attribution Models
Mobile app tracking relied on the only available attribution model - Last Touch Attribution. Web advertisers had more options of attribution.
Read Moreby Maor Sadra Updated Oct 23, 2025
What Is An Attribution Platform?
Mobile attribution is the process of tracking and matching inventory to action , such as a click to an install.
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by Maor Sadra Updated Aug 25, 2025
The Best Mobile Ad Networks
There are practically hundreds of ad networks pitching mobile...
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by Maor Sadra Updated Aug 25, 2025
The Best Ad Networks for Finance Apps
There are practically hundreds of ad networks pitching FinTech and Finance companies on a daily basis.
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