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A collection of blog posts written by INCRMNTAL and guests about the wonderful world of advertising, marketing measurement, omnichannel marketing strategies, marketing analytics and other industry insights.
Updated Aug 24, 2025
The Best Media Mix for 2021
Coming up with a media strategy requires research and an understanding of the ecosystem.
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Updated May 21, 2025
Performance Marketing Biggest Caveat
Digital Marketing came with a very big promise...
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by Maor Sadra Updated May 21, 2025
The History and Future of Mobile Ad Fraud
The mobile advertising industry is one of the fastest growing industries in history. It is also the first truly global industry...
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by Maor Sadra Updated May 21, 2025
What You Should Know About SKAdnetwork
During Apple’s WWDC conference in June 2020, Apple won consumer hearts and confidence...
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by Maor Sadra Updated May 21, 2025
Five Easy Ways to Catch Ad Fraud
Mobile advertising is infested with fraudulent players, ranging from small...
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by Maor Sadra Updated May 21, 2025
The Best Methods for Incrementality Measurement
Incrementality measurement is the gold standard of Advertising measurement. Measuring value, rather than measuring traffic.
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