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A collection of blog posts written by INCRMNTAL and guests about the wonderful world of advertising, marketing measurement, omnichannel marketing strategies, marketing analytics and other industry insights.
by Maor Sadra Updated Aug 26, 2025
What is the Value of Getting Featured on the App Stores ?
Burst campaigns, Blitz campaigns, App Ranking campaigns – used to be a known...
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Updated Jun 30, 2025
Always-On Incrementality Eliminates The Need Of Geo-Testing
Now that the user level tracking is becoming a faded memory, advertisers are in...
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by Maor Sadra Updated May 21, 2025
The Impact of App Tracking Transparency
The longest cliff-hanger in history was finally been resolved when Apple launched iOS14.5 (softly) followed by the hard push of iOS14.6 to all iOS users at the end of May this year.
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Updated May 21, 2025
Mythbusting: Incrementality without Experiments
Incrementality measurement is possible without experiments.
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by Maor Sadra Updated Aug 25, 2025
Do It Yourself Incrementality Testing
All the methods you can use to check incrementality
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