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A collection of blog posts written by INCRMNTAL and guests about the wonderful world of advertising, marketing measurement, omnichannel marketing strategies, marketing analytics and other industry insights.
by Maor Sadra Updated May 21, 2025
What Is Paid Media Cannibalization
Paid Media cannibalization is a term used to describe marketing results being attributed to advertising activities, whilst the same results would be achieved without advertising.
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Updated Oct 25, 2025
It's Coming!
The move taken by Apple to deprecate the IDFA won them a lot of positive consumer...
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Updated Aug 26, 2025
Allow Tracking
App developers had the past 8 months since announcement to release, to go through the five stages of grief.
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by Maor Sadra Updated Aug 26, 2025
How To Produce Advertising That Sells
Now that we know that the tracking and measurement world...
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Updated Aug 26, 2025
Truly Unbiased Measurement
Incrementality measurement is a method marketers use to understand the value of their...
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Updated Oct 26, 2025
The POST IDFA Mat(c)h Problem
That opt-in popup is a thorn in the mobile advertising industry. Asking Users if they want to be tracked is probably the most sarcastic way to ask permission to do anything.
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