Blog

A collection of blog posts written by INCRMNTAL and guests about the wonderful world of advertising, marketing measurement, omnichannel marketing strategies, marketing analytics and other industry insights. 

Updated Aug 21, 2025

Orchestrating Measurements: Pau Sicilia

In this episode we talk with Pau Sicilia Performance Marketing at Binance. Pau marks his 3rd presence on our podcast, generously sharing his wealth of knowledge!

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Updated Aug 21, 2025

Orchestrating Measurements:Ilan Halmush

Join us in this episode as we talk with Ilan Halmush, Marketing Analytics Team Lead at Superplay, about what measurement enthusiasts find interesting.

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by Kevin Dosanjh Updated Aug 26, 2025

Targeting Strategy in the Privacy Puzzle

Admiral Media

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by Hadar Telem Updated Jun 30, 2025

What should you be measuring?!

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by Maor Sadra Updated Aug 26, 2025

2024: The Year of Privacy

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Updated Jan 1, 2024

Gameloft

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