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A collection of blog posts written by INCRMNTAL and guests about the wonderful world of advertising, marketing measurement, omnichannel marketing strategies, marketing analytics and other industry insights.

Matej Novak, Co-Founder and CEO of Assetario joins us to discuss the parallel universe in which ATT never happened...
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Ido Raz from Bigabid joins us to explore a parallel where Apple takes back their decision to implement ATT...
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Paul Kovalski from Self Financial joins us to explore a dystopian realm where ads could be targeted based on new worth...
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Moshi Blum from Beach Bum joins us to explore a universe where the "X" button on gaming becomes standardized so that gamers can actually close ads...
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