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A collection of blog posts written by INCRMNTAL and guests about the wonderful world of advertising, marketing measurement, omnichannel marketing strategies, marketing analytics and other industry insights.
Updated Aug 25, 2025
Advancing Marketing Measurement
Digital Advertising grew from $0 to $400,000,000,000 in less than 25 years.
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Updated Aug 25, 2025
Continuous Incrementality Measurement
Why Incrementality Now? Background to tracking, attribution, and changes in regulations around privacy made by Apple and Google.
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Updated Apr 26, 2023
Measurement In A Post Identifier World
Go through the History of Identifiers: UDID, IMEI, AdTruth ID, Mac Address, Android ID, IDFA. Identifiers changed through the short history.
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