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A collection of blog posts written by INCRMNTAL and guests about the wonderful world of advertising, marketing measurement, omnichannel marketing strategies, marketing analytics and other industry insights.
Updated Aug 25, 2025
Continuous Incrementality Measurement
Why Incrementality Now? Background to tracking, attribution, and changes in regulations around privacy made by Apple and Google.
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Updated Nov 14, 2025
Measurement In A Post Identifier World
Go through the History of Identifiers: UDID, IMEI, AdTruth ID, Mac Address, Android ID, IDFA. Identifiers changed through the short history.
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Updated Aug 20, 2025
Build vs Buy: Incorporating machine learning to your marketing operation
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