Solutions
Teams
Built for your whole team.
Growth Marketers
Marketing Analysts
Data AnalystsIndustries
Trusted by all verticals.
Gaming
Fintech
Travel & mobility
Lifestyle
eCommerce & Retail
AgenciesMediums
Measure any type of ad spend
iOS
Android
Web
TV
Influencer Marketing
Out of Home
In game
PodcastPlatform
Overview
IntegrationsUse Cases
Many Possibilities. One Platform.
Marketing Changes
Cross - Platform
EverythingAI and Automation
The Always-on Incrementality Platform
Analyst
Actionable Insights
Geolift
Media Mix Modeling
About Us
ContactSolutions
Platform
Company
Blog
A collection of blog posts written by INCRMNTAL and guests about the wonderful world of advertising, marketing measurement, omnichannel marketing strategies, marketing analytics and other industry insights.
Updated Apr 26, 2023
Measurement In A Post Identifier World
Go through the History of Identifiers: UDID, IMEI, AdTruth ID, Mac Address, Android ID, IDFA. Identifiers changed through the short history.
Read More
Updated Aug 20, 2025
Build vs Buy: Incorporating machine learning to your marketing operation
Watch Now
