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A collection of blog posts written by INCRMNTAL and guests about the wonderful world of advertising, marketing measurement, omnichannel marketing strategies, marketing analytics and other industry insights.
by Maor Sadra Updated May 21, 2025
Cutting the Right Marketing Spend
You don’t know that you’re going into a recession until you’re actually in one.
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Updated Aug 24, 2025
Fraud Always Finds a Way
Mobile advertising has a dark skeleton in the closet under the term Fraud.
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Updated Jun 30, 2025
What is the Incrementality of Meta?
We will NEVER launch an index scoring ad...
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Updated Oct 25, 2025
Exploring the Multiverse: Eric Seufert
Eric Seufert, joins us to explore an alternative reality where Apple goes back on their privacy policy regarding IDFA. In this parallel universe, what would the advertising industry look like?
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Updated Oct 25, 2025
Exploring the Multiverse: Andy from Phiture
Andy will be delving into the multiverse where chatGPT replace search, killing Paid Search. What would happen if generative AI could create entirely personalized apps and games?
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Updated Oct 25, 2025
Exploring the Multiverse: Pau from Binance
Pau Sicilia from Binance is exploring some fascinating ideas around the multiverse. In this one we're discussing how Google operates on a freemium model
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