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Blog
A collection of blog posts written by INCRMNTAL and guests about the wonderful world of advertising, marketing measurement, omnichannel marketing strategies, marketing analytics and other industry insights.
Updated Aug 21, 2025
Exploring the Multiverse: Pau from Binance
Pau Sicilia from Binance is exploring some fascinating ideas around the multiverse. In this one we're discussing how Google operates on a freemium model
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Updated Aug 21, 2025
Exploring the Multiverse: Katherine from Gamehouse
Katherine Sadouskaya from Gamehouse embarks on a parallel universe where Gen Z rejects advertising and explore the "BeReal movement".
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Updated Aug 21, 2025
Exploring the Multiverse: Luis from Rovio
Luis de la Cámara, VP Marketing at Rovio, join us to share insights about what if Gen Z stops responding to Ads?!
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Updated Aug 21, 2025
Exploring the Multiverse: Thomas Petit
Our newest series starts with Thomas Petit exploring the advertising technology through the lens of the multiverse. What if Apple thought a little different?
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Updated Aug 21, 2025
We're All Mad Here: The Adtech Nostradamus
After 26 episodes we couldn't be happier to end the show on a high. Maor, our CEO and host, takes a closer listen to past episodes and picks out some of his favorite moments.
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Updated Aug 21, 2025
We're All Mad Here: The Majestic Marketing Analytics Expert
Hadar Telem is the Director of Marketing Analytics @ Huuuge Games. Hadar comes with a ton of experience in marketing analytics and UA in general
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