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Blog
A collection of blog posts written by INCRMNTAL and guests about the wonderful world of advertising, marketing measurement, omnichannel marketing strategies, marketing analytics and other industry insights.
by Maor Sadra Updated Nov 25, 2025
The Next Evolution of INCRMNTAL
Built-in AI assistant guides users through setup, best practices, and optimization workflows.
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Updated Nov 25, 2025
How to Measure Marketing Effectiveness: Proven Methods to Track Campaign Impact
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Updated Jan 13, 2026
Do Promos Really Need More Ad Spend?
Do promotions really need more ad spend? Not always.
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Updated Jan 19, 2026
The Problem With Driving Your Marketing Using a Compass
Marketing needs a GPS, not a compass. INCRMNTAL guides smarter, real-time decisions for modern marketers.
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Updated Oct 21, 2025
How to Use Uplift Modeling
Proving Marketing Incrementality with Uplift Modeling
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