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Blog
A collection of blog posts written by INCRMNTAL and guests about the wonderful world of advertising, marketing measurement, omnichannel marketing strategies, marketing analytics and other industry insights.
by Maor Sadra Updated Mar 25, 2024
The Value in Incrementality
Why does McDonalds spend almost half a billion dollars on Advertising if they can’t attribute the ads customers saw to the happy meal they got ?
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by Maor Sadra Updated Aug 24, 2025
Incremental Measurement
Incrementality is the holy grail of marketing. Marketers would love it if they could know that every new customer was correctly attributed to the channel that caused them to convert.
Read Moreby Maor Sadra Updated May 20, 2025
Calculating Incremental ROI
This article provides a quick guide to interpreting incremental ROAS:
Read Moreby Maor Sadra Updated Aug 25, 2025
Calculating Sales Lift
Incremental Sales Lift has been the goal of marketing for decades, and Incrementality measurement has always been the goal of measurement.
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by Maor Sadra Updated Aug 25, 2025
Alternative Attribution Models
Mobile app tracking relies exclusively on one attribution model - Last Touch Attribution.
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by Maor Sadra Updated May 21, 2025
Last Click Attribution & Cannibalization
Uber - 80% of Advertising Spend Cannibalized Organic Traffic
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