Blog

A collection of blog posts written by INCRMNTAL and guests about the wonderful world of advertising, marketing measurement, omnichannel marketing strategies, marketing analytics and other industry insights. 

Updated Oct 25, 2025

Exploring the Multiverse: Moshi Blum

Moshi Blum from Beach Bum joins us to explore a universe where the "X" button on gaming becomes standardized so that gamers can actually close ads...

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Updated Aug 26, 2025

Integrating Marketing Data Without Any Hassle

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Updated May 21, 2025

Mobile attribution data should be taken with a grain of salt

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Updated Oct 25, 2025

Exploring the Multiverse: Natalia Vasilyeva

Natalia Vasilyeva from Anzu.io joins us explore a universe where AAA games adopt the freemium model that has proven to be so successful in the (mobile) gaming industry.

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Updated Oct 25, 2025

Exploring the Multiverse: Matej Lancaric

Matej Lancaric joins us again, this time we delve into the intriguing topic of AI's emergence in creative production, and it's possible implications on employment.

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by Maor Sadra Updated Aug 24, 2025

Introducing our new brand

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