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A collection of blog posts written by INCRMNTAL and guests about the wonderful world of advertising, marketing measurement, omnichannel marketing strategies, marketing analytics and other industry insights.
Updated Aug 21, 2025
We're All Mad Here: The Opinionated CMO
Mark Baartse (Outsourced CMO) joins us this week for a very animated discussion. As a seasoned marketing veteran, he has witnessed first-hand the changes across many industries
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Updated Aug 21, 2025
We're All Mad Here: The Awesome Mobile Veteran
We are honored to have Andy Carvell in this episode - a truly awesome mobile veteran. Andy's path to Phiture has been quite an exciting journey.
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Updated Aug 21, 2025
We're All Mad Here: The Odeeo Founder
Amit Monheit the CEO & Co-founder of Odeeo. Amit shares with us the importance of having the vision and passion for what you do
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Updated Aug 21, 2025
We're All Mad Here: The One & Only Thomas
We are excited to have the legendary Thomas Petit this week for our special 20th episode! We have been lucky to have had some very inspiring professionals in this series
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Updated Aug 21, 2025
We're All Mad Here: The UA Gaming Lady
Natalie Cook shares her journey. Since joining the gaming industry she's become an expert UA manager and an advocate for women in gaming & mobile
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Updated Aug 21, 2025
We're All Mad Here: The Passionate Data Scientist
Annica Nesty is Group Director of Integrated Intelligence at Tinuiti. We got a much deeper understanding of the differences that lie in working for the "client-side" vs. the "agency side"
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