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Blog
A collection of blog posts written by INCRMNTAL and guests about the wonderful world of advertising, marketing measurement, omnichannel marketing strategies, marketing analytics and other industry insights.
Updated Aug 26, 2025
The Data Science of Machine Learning Scoring App Featuring
The Apple App Store is one of the most popular...
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by Maor Sadra Updated May 21, 2025
Marketing Essentials: Marketing Metrics and KPIs You Should Be Reporting To Your CMO
Impressions, followers, conversions, leads… When it comes to marketing metrics...
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Updated Aug 26, 2025
Are you a maximalist or a minimalst?
How many channels are companies advertising across?
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by Maor Sadra Updated May 21, 2025
Cutting the Right Marketing Spend
You don’t know that you’re going into a recession until you’re actually in one.
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Updated Aug 24, 2025
Fraud Always Finds a Way
Mobile advertising has a dark skeleton in the closet under the term Fraud.
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