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A collection of blog posts written by INCRMNTAL and guests about the wonderful world of advertising, marketing measurement, omnichannel marketing strategies, marketing analytics and other industry insights.
Updated Oct 25, 2025
Exploring the Multiverse: Katherine from Gamehouse
Katherine Sadouskaya from Gamehouse embarks on a parallel universe where Gen Z rejects advertising and explore the "BeReal movement".
Play
Updated Oct 25, 2025
Exploring the Multiverse: Luis from Rovio
Luis de la Cámara, VP Marketing at Rovio, join us to share insights about what if Gen Z stops responding to Ads?!
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Updated Oct 25, 2025
Exploring the Multiverse: Thomas Petit
Our newest series starts with Thomas Petit exploring the advertising technology through the lens of the multiverse. What if Apple thought a little different?
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Updated Oct 25, 2025
We're All Mad Here: The Adtech Nostradamus
After 26 episodes we couldn't be happier to end the show on a high. Maor, our CEO and host, takes a closer listen to past episodes and picks out some of his favorite moments.
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Updated Oct 25, 2025
We're All Mad Here: The Majestic Marketing Analytics Expert
Hadar Telem is the Director of Marketing Analytics @ Huuuge Games. Hadar comes with a ton of experience in marketing analytics and UA in general
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Updated Oct 25, 2025
We're All Mad Here: The Opinionated CMO
Mark Baartse (Outsourced CMO) joins us this week for a very animated discussion. As a seasoned marketing veteran, he has witnessed first-hand the changes across many industries
Play