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A collection of blog posts written by INCRMNTAL and guests about the wonderful world of advertising, marketing measurement, omnichannel marketing strategies, marketing analytics and other industry insights.
by Maor Sadra Updated May 21, 2025
Last Touch , Media Mix, Incrementality - What’s The Difference ?
The three different methodologies are not “better” or “worse”...
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Updated Aug 25, 2025
Tracking the “Untrackable” - How Can a Marketer Evaluate Non-Attributable Inventories?
We recently got four industry thought leaders together for a roundtable discussion.
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Updated Aug 25, 2025
Is Control The Ultimate Weapon For A Marketer ?
We recently got four industry thought leaders together for a roundtable...
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by Maor Sadra Updated Aug 25, 2025
“Brand” vs. “Performance”
Mobile marketing and monetization in a non-personalized future have been a hot
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by Maor Sadra Updated Aug 24, 2025
Anti Yield Optimization
A few weeks ago we wrote an article titled Unlock the value of your marketing spend where we spoke about the bias...
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