Blog

A collection of blog posts written by INCRMNTAL and guests about the wonderful world of advertising, marketing measurement, omnichannel marketing strategies, marketing analytics and other industry insights. 

Updated Aug 25, 2025

Why Did My Campaigns Stop Working on UnityAds?

After weeks of optimizations, tests, creative variations, price adjustments, negotiations, and lots of...

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by Maor Sadra Updated Aug 25, 2025

Why Did My IronSource Campaigns Stop Working ?

After weeks of optimizations, tests, creative variations, price adjustments, negotiations, and lots of...

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by Maor Sadra Updated Aug 25, 2025

Why Did My Google Campaign Stop Working ?

After weeks of optimizations, tests, creative variations, price adjustments, negotiations, and lots of coffee...

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Updated Aug 25, 2025

Why Did My Facebook Campaign Stop Working ?

After weeks of optimizations, tests, creative variations, price adjustments, negotiations, and lots of coffee - You got everything to work consistently like a swiss clock.

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by Maor Sadra Updated Aug 25, 2025

Tracking In-Game Ads Campaign Performance

Digital Games is a massive industry having grown to almost $200 billion in global revenues across Mobile...

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by Maor Sadra Updated Apr 22, 2025

Measuring Performance for Influencer Marketing

Platforms like YouTube, Instagram, Facebook, Twitch, Snapchat, TikTok, and others, allowed users around the world to share their creativity and talent with everyone.

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