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A collection of blog posts written by INCRMNTAL and guests about the wonderful world of advertising, marketing measurement, omnichannel marketing strategies, marketing analytics and other industry insights.
by Maor Sadra Updated Aug 25, 2025
“Brand” vs. “Performance”
Mobile marketing and monetization in a non-personalized future have been a hot
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by Maor Sadra Updated Aug 24, 2025
Anti Yield Optimization
A few weeks ago we wrote an article titled Unlock the value of your marketing spend where we spoke about the bias...
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Updated Aug 25, 2025
Why Is Efficiency In Marketing So Difficult To Achieve?
When a campaign reaches a peak in performance - it’s as if the stars aligned just for you.
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by Maor Sadra Updated May 21, 2025
Why Did My Campaign Stop Performing ?
When a campaign reaches a peak in performance - it’s as if the stars aligned just for you.
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Updated Aug 24, 2025
Riding the (Organic) Wave
Something happened. It wasn't your doing - and all of a sudden - you’re enjoying a massive increase of traffic.
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by Maor Sadra Updated May 21, 2025
Unlock The Value Of Your Marketing Spend
Are Your Marketing Activities Biased Towards “Success”...
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