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Blog
A collection of blog posts written by INCRMNTAL and guests about the wonderful world of advertising, marketing measurement, omnichannel marketing strategies, marketing analytics and other industry insights.
Updated Aug 21, 2025
Measurement Orchestration: Anton Bugaev (Bolt)
An audio version of the widely respected white paper we've published on the topic of Orchestrating Marketing Measurement
Play
by Maor Sadra Updated Aug 24, 2025
Diminishing Returns
Maximum Yield, and Negative Returns (Simplified)
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Updated Feb 23, 2026
Understanding Geolift Testing in Marketing measurement
Why we don’t believe in GeoLift Experiments
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by Maor Sadra Updated Aug 26, 2025
When X Misses the Spot
What is up with the social network formally known as Twitter?
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