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A collection of blog posts written by INCRMNTAL and guests about the wonderful world of advertising, marketing measurement, omnichannel marketing strategies, marketing analytics and other industry insights.
by Maor Sadra Updated Aug 21, 2025
What is Mobile Attribution Fraud ?
The mobile advertising industry has grown from 0 to over $200 billion dollars in just over 10 years becoming a very lucrative industry to defraud.
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by Maor Sadra Updated Aug 26, 2025
What is Incrementality? And How Do We Measure it in 2025?
Measuring incrementality is possible without experiments, or user level data. True incrementality measures value
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by Maor Sadra Updated Aug 24, 2025
Mobile App Marketing
In average, people have about 80 apps installed on their mobile devices
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Updated Aug 25, 2025
Cross Platform Marketer
Cross-Platform Marketing should be the go-to strategy for all brands. TV, Influencers, OOH, In-Game, and of course, Digital
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Updated Aug 24, 2025
Synthetic Ground Truth
If Coca Cola cut their $4bn marketing spend to $0. Would their sales also go down to 0 ?
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Updated Aug 25, 2025
Advancing Marketing Measurement
Digital Advertising grew from $0 to $400,000,000,000 in less than 25 years.
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