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A collection of blog posts written by INCRMNTAL and guests about the wonderful world of advertising, marketing measurement, omnichannel marketing strategies, marketing analytics and other industry insights.
by Maor Sadra Updated Aug 25, 2025
Incrementality Testing: The Key to Measuring Advertising Effectiveness
This is the most comprehensive article you can find about incrementality.
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by Maor Sadra Updated Aug 21, 2025
What is Mobile Attribution Fraud ?
The mobile advertising industry has grown from 0 to over $200 billion dollars in just over 10 years becoming a very lucrative industry to defraud.
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