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A collection of blog posts written by INCRMNTAL and guests about the wonderful world of advertising, marketing measurement, omnichannel marketing strategies, marketing analytics and other industry insights.
by Maor Sadra Updated Jun 30, 2025
The Best Mobile Ad Fraud Detection Platforms in 2025
Mobile Ad Fraud is a multi-billion dollar business.
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Updated Aug 25, 2025
How To Eliminate Click Spam Fraud
Click Spamming is probably (and unfortunately) the easiest way to commit attribution fraud.
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by Maor Sadra Updated May 21, 2025
Attribution Without Device Identifiers
The promise Digital Marketing had to our world was that everything would be trackable
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Updated Aug 24, 2025
The Best Media Mix for 2021
Coming up with a media strategy requires research and an understanding of the ecosystem.
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Updated May 21, 2025
Performance Marketing Biggest Caveat
Digital Marketing came with a very big promise...
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by Maor Sadra Updated May 21, 2025
The History and Future of Mobile Ad Fraud
The mobile advertising industry is one of the fastest growing industries in history. It is also the first truly global industry...
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