Blog

A collection of blog posts written by INCRMNTAL and guests about the wonderful world of advertising, marketing measurement, omnichannel marketing strategies, marketing analytics and other industry insights. 

by Maor Sadra Updated Aug 26, 2025

Gen-AI and the responsibilities of a UA Manager

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Updated Aug 26, 2025

Announcing: The new version of our dashboard

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by Anish Aravindakshan Updated Aug 26, 2025

Targeting Strategy in the Privacy Puzzle

Verve

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by Tomas Yacachury Updated Aug 26, 2025

Targeting Strategy in the Privacy Puzzle

Kayzen

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by Johana Leeflang Updated Aug 26, 2025

Improving Results

The Marketing Reset

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Articles
by Maor Sadra Updated May 21, 2025

The Rise and Fall of Media Mix Modeling (MMM)

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