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A collection of blog posts written by INCRMNTAL and guests about the wonderful world of advertising, marketing measurement, omnichannel marketing strategies, marketing analytics and other industry insights.
Updated Oct 23, 2025
Understanding Retargeting and Its True Impact
Discover how predictive analytics helps brands maximize ROI
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Updated Aug 24, 2025
Predictive Analytics in Marketing: Forecasting Incremental Success
Discover how predictive analytics helps brands maximize ROI
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by Maor Sadra Updated Aug 24, 2025
The Surgery Was a Success. The Patient Died.
Why Incrementality Experiments Are the Flatline of Modern Marketing
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by Maor Sadra Updated Aug 24, 2025
The Marketing Data Engineer
A key new member in every marketing team?
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Updated Nov 14, 2025
Are Your Social Media KPIs Telling the Truth?
How Incrementality Reveals the Real Impact
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