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A collection of blog posts written by INCRMNTAL and guests about the wonderful world of advertising, marketing measurement, omnichannel marketing strategies, marketing analytics and other industry insights.
Updated Aug 25, 2025
How Can I Measure Performance on In-Game Advertising?
In-Game advertising or Advergaming is exploding. Advertisers are rushing to leverage this new medium, as the audience is already there.
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Updated Aug 25, 2025
How Can I Measure Performance across Influencers?
Influencer Marketing has become an extremely popular marketing channel. Getting the right influence to endorse or promote your product can lead to a huge increase in sales, retention and engagement.
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Updated Aug 25, 2025
How Can I Measure Performance For Podcasts?
Digital Marketers are testing podcast and audio ads for the past 2 years. Podcast listeners are Early Adopters - the audiences most seeked after by marketers.
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Updated Aug 25, 2025
How Can I Measure Performance For TV Campaigns?
The idea of advertising on TV seems foreign to digital marketers. Why “waste” budget on a medium that is untrackable?
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Updated Aug 25, 2025
Campaigns Perform Well, but Organics Are Down
Your own marketing activity is the biggest cannibalizing factor over your marketing performance.
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by Maor Sadra Updated Aug 25, 2025
How to Optimize Media Spend Towards Performance
There is no single recipe for optimization...
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