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Blog
A collection of blog posts written by INCRMNTAL and guests about the wonderful world of advertising, marketing measurement, omnichannel marketing strategies, marketing analytics and other industry insights.
Updated Aug 21, 2025
Inside INCRMNTAL with Noa Hassidim
Tune in for another exciting episode of our podcast "Inside INCRMNTAL". Meet Noa Hassidim, our stellar Customer Success Manager, as she shares some of her proudest moments at the company.
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Updated Aug 21, 2025
Inside INCRMNTAL with Khen Ishai
Tune in to debut episode of "Inside INCRMNTAL" podcast. Meet Khen Ishai, seasoned software engineer, sharing his 2-year journey of personal and professional development.
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Updated Jun 30, 2025
Marketing Measurement Orchestration
Marketers face the challenge of choosing the right measurement mix. It is essential to explore all options to create a harmonious marketing strategy.
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by Maor Sadra Updated May 21, 2025
MMM Priors (Challenges with Building MMM) Garbage in, Garbage out
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Updated Aug 21, 2025
Exploring the Multiverse with Maor Sadra
Maor Sadra, co-founder and CEO of INCRMNTAL joins us as we dive deep into an exciting future of advertising where there are hoverboards...
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by Maor Sadra Updated Aug 26, 2025
Mythbusting: Incremental measurement is only relevant for omnichannel advertisers spending millions of dollars
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