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A collection of blog posts written by INCRMNTAL and guests about the wonderful world of advertising, marketing measurement, omnichannel marketing strategies, marketing analytics and other industry insights.
Updated Aug 21, 2025
MDM: Future of Attribution
A special MDM interview between Eric Seufert, Maor Sadra, and Peter Hamilton (former CEO @ TUNE)
Play
Updated Aug 21, 2025
MDM: Fingerprints & bad incentives
Probabilistic attribution for mobile advertising and why bad incentives prevent advertisers from rejecting it.
PlayUpdated Aug 21, 2025
MDM: Advertising in a recession
How advertisers should respond to the slowdown in growth across mobile due to the 2022 recession?
Play
Updated Aug 21, 2025
$3 Billion in incrementality testing
The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth.
Play
Updated Aug 21, 2025
Inside INCRMNTAL with Noa Hassidim
Tune in for another exciting episode of our podcast "Inside INCRMNTAL". Meet Noa Hassidim, our stellar Customer Success Manager, as she shares some of her proudest moments at the company.
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