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A collection of blog posts written by INCRMNTAL and guests about the wonderful world of advertising, marketing measurement, omnichannel marketing strategies, marketing analytics and other industry insights.
Updated Oct 25, 2025
We're All Mad Here: The Next Gen CMO
Robert Jurewicz is CMO @ Plick. Robert got his first interest in marketing from a psychological perspective. And then once he learned the complexities of consumer behavior and measurement
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Updated Oct 25, 2025
We're All Mad Here: The UA Philosopher
Malik is Head of UA @ Moshi. He's genuinely interested and naturally curious about how a marketer can challenge the status quo to create growth in a competitive landscape
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Updated Oct 25, 2025
We're All Mad Here: The Serial Entrepreneur
Tim Koschella, CEO & Co-Founder @ Kayzen is a serial entrepreneur who early on understood the power of mobile as the biggest game changer consumer internet has seen.
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Updated Oct 25, 2025
We're All Mad Here: The Captain
Andre Kempe, "The Captain", is one of the most well-known people in the UA space, especially given that he worked with some of the most successful app companies as part of his journey.
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Updated Oct 25, 2025
We're All Mad Here: The French Finnish Connection
We had the pleasure of speaking to user acquisition expert Claire Rozain from Rovio. Having spent the last 8 years in the gaming industry. Claire truly appreciates the value of doing what you love.
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Updated Oct 25, 2025
We're All Mad Here: The Incrementality Queen
Lucina Stolz a Growth Manager at Trade Republic. In this episode, we discussed the psychology behind marketing.
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